I’m curious and passionate about the what, how and why of what drives people, their motivations and behaviours, and utilise these insights to create meaningful user experiences through design.

My main focus is qualitative research and design thinking methods. The majority of my work involves ethnographic research and methods such as interviews and observations. I’m also experienced in both quantitative and mixed methods and during my studies, I specialised in big data, and human-centred AI.

As a researcher, I’m driven by my creative ability to think differently about problems, my drive to lead collaborative environments and engage multiple perspectives, and my passion to represent the user throughout the entire design process.